Having an enemy gives you a great story to tell customers, too. Taking a stand always stands out. People get stoked by conflict. They take sides. Passions are ignited. And that’s a good way to get people to take notice.
I need to discover who my enemies are then I can "pick a fight and inflame passions and get noticed."
Sounds good but maybe a bit exhausting? In business its the Other car manufacturer, in education is the Other School; in the family it's the Truculent Teenager. I suppose starting a war does make the papers: peace is not at all sensational for journalists.
Who should be my enemy what is my war? What should be my "stand"?
I suppose it's this:
I have decided to believe womb twin survivors who have no proof of their twin, when they say they believe they lost a twin before birth.
Let them laugh, jeer and throw scorn on my naive beliefs. Let them call me a weirdo. I am not going to change my mind now. Not after seven years of research, hundreds of case histories etc.
Do I want a helpful enemy? No, not really. I have hundreds of friends now - they are all womb twin survivors. I dont need a war. Anyone who wants a war with me will just get ignored. I will ignore them - but not insult them as they frequently insult me (yes I have had plenty of that, see previous posts) they are just ignorant. Maybe when they read my new book they will understand.
Well that's a relief. No need for a war, just calm, clear thinking and lots of hard work. That will do it. (I hope.)
So. Now on to chapter eight......
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